Digital Marketing Strategist

Do you have a talent for crafting and executing powerful digital strategies? As a Digital Marketing Strategist, you’ll be at the heart of our online presence—driving our social media, digital campaigns, and the creation of engaging content. Join the International Balloon Festival team and help propel one of Québec’s largest festivals to new heights.

Information :

Position type

Full-time

Salary

Based on expertise and experience

Start date

As soon as possible

Work model

Hybrid (remote + on site in Saint-Jean-sur-Richelieu)

Your mission

Your role

You will lead our digital strategy and social media and will propose and execute our marketing plan with a strong focus on digital channels. Your mandate: plan, create, and publish engaging content; run our digital campaigns; analyze performance; and ensure a bold, innovative presence online.

Your responsabilities

What you’ll do :

Develop and implement high-performing digital strategies integrated into our 360° marketing plan, in collaboration with the Marketing Director and key stakeholders.
Build segmentation and loyalty strategies (databases, automation, online customer journeys).
Manage social media daily:
- Editorial calendar, copywriting, publishing;
- Content creation (photos, videos, Stories, Reels, TikToks);
- Community growth, engagement, and moderation.
Produce and/or coordinate multimedia content: photo/video capture, quick edits, promo capsules, and live coverage during the Festival.
Plan and run digital ad campaigns (Google Ads, Meta, TikTok, YouTube, etc.); track results and optimize budgets with our agency partner.
Set up and analyze performance dashboards (KPIs, ROI, analytics) and deliver clear, actionable reports.
Oversee website updates and optimization (Craft CMS): content, SEO/SEM, user experience, accessibility.
Conduct digital and creative monitoring: identify emerging trends (content, platforms, influencers) and pitch innovative ideas.

Expectations

What we’re looking for :

Bachelor’s degree in marketing, communications, e-commerce, or a related field.
3–5 years of experience in digital marketing, including social media management.
Strong command of social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn).
Hands-on experience in multimedia content creation (photo, video, light editing).
Proficiency with ad and analytics tools (Meta Ads, Google Ads, Google Analytics/GA4).
Excellent writing skills, creativity, and a knack for generating engagement.
Autonomous, rigorous, and curious about innovation.
Asset: experience in events, tourism, or culture.

Softskills

What defines you

You have a vibrant personality. You combine strategic thinking and creativity with strong rigor. Your analytical mindset and ability to turn data into concrete actions set you apart. You stay calm under pressure and find quick solutions—even amid the hustle and bustle of a festival. Fast-moving environments inspire and motivate you. You adapt with ease—and you genuinely enjoy it. You’re driven to make a real impact and leave your mark on a major project.

What we offer

A key role in the digital growth of an iconic festival.
A stimulating, creative, and collaborative environment where your ideas come to life.
Flexible schedule and hybrid work (remote/on-site).
Group insurance.
Competitive compensation based on your expertise.
Enhanced time-off package (including doubled statutory holidays) and strong work-life balance.
Wellness activities and team moments.
Ongoing training and professional development.
The chance to leave your mark on a large-scale event.
…and yes, a hot-air balloon flight! 🎈